Tinders success has been due to their incredible branding, flexibility and responsiveness to their audience. The wise brand will follow their growth and continue to learn from it far into the future.

Why is Tinder such a successful brand?

Tinders marketing strategy helped it become the definitive online match-making experience for two generations. Marketers who wish to replicate its success must begin with word-of-mouth marketing campaigns, gamified app design, and highly-effective brand awareness efforts.

Why is Tinder so popular?

Tinder has indeed helped people meet other people—it has expanded the reach of singles social networks, facilitating interactions between people who might never have crossed paths otherwise.

Whats so special about Tinder?

Tinder, Tingle, and Blendr are just some of the dating apps generally associated with casual or hook-up sex, which gives them a particular niche in the online dating world. Tinder creates a users profile by uploading basic information such as age, gender, and interests from their Facebook account.

How did Tinder make money?

Tinder generates almost all of its revenue from subscriptions. Swidler says that Tinder Gold — the premium subscription service it rolled out last year gives users more features for $14.99 a month — is a big reason that sales are up. The other reason is more paying subscribers.